One Strategic Podcast Appearance Can Beat Years Of Social Media with Robin Waite

What if the best marketing move you make this year is posting less? Carl sits down with Robin Waite, founder of Fearless Business and author of Take Your Shot, to unpack why podcasting can outperform social media for real business growth, lead generation, and long-term visibility. Robin shares the honest version of the journey: the frustration of trying to keep up with endless content advice, the temptation to quit when the results feel slow, and the moment he realized podcasting is not a quick win, it is a compounding asset.

We get practical about what “being strategic” actually looks like. Robin breaks down how alignment matters when you guest on podcasts, why podcast download numbers are often misunderstood, and how a simple shift in mindset can turn 100 to 200 downloads into a powerful virtual stage. We also talk SEO for podcasts, including why episode titles and descriptions matter, how switching hosting platforms can expand reach, and how a season-style relaunch with cleaner metadata can dramatically increase engagement.

Then Robin tells the story everyone needs to hear: the relationship-first partnership approach that led to a last-minute guest spot on Ali Abdaal’s show and the ripple effect that followed, including thousands of leads and over £200,000 in new business for his coaching practice. To make the tactics actionable, he also explains why a high-value giveaway beats a vague “go to my website” CTA and offers a free copy of his book.

Subscribe for more conversations on modern communication strategies, share this with a friend who is stuck on the content treadmill, and leave a review so more listeners can find the show. What is one part of your marketing you are ready to simplify this week?

Connect with Robin
LinkedIn: https://www.linkedin.com/in/robinmwaite/
Website: https://www.fearless.biz/
YouTube: https://www.youtube.com/RobinMWaite

Transcript

Welcome And The Big Promise

Carl 0:04

Welcome to Communication Connection Community, the Podcasters Podcast. This podcast takes a deep dive into modern-day communication strategies in the podcasting space. We chat with interesting people who make the podcasting and speaking spaces exciting and vibrant. We also dive into the podcasting community with news, updates, latest trends and topics from this ever-evolving space. So strap in. Let's dive into today's episode. What would you do if your podcast was able to bring in $200,000 in new business? Would you shy away from that? Most people, of course, would say, no, absolutely. I would dive into that with both feet. What if as a guest you could find $200 worth of new business from being on just one interview, one show? Most people would also say, yes, absolutely. That's the power of podcasting. And we're diving into how powerful podcasting is.

Meet Robin And Why Podcasts

Carl 1:12

And we're so glad to have somebody with some great insights. Robin Waite is the founder of Fearless Business. He's a regular speaker at various business events as well. And he's a best-selling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. He is a podcast host and a sought-after podcast guest. We are so glad he's here sharing his story today. Robin, welcome to the podcast. I am stoked to chat with you, my friend. Why podcasting? What led you to the podcasting space? I know you've got some stories, and we're going to dive into a number of these today, but why of all the things you could have done, what led you to podcasting?

Robin 1:53

Yeah, well, most recently, actually, it was um just out of sheer frustration around social media. So I on the social media train, and you have all these gurus and experts throwing you amazing advice about how many gazillion times a day you should be posting and repurposing content and things like that. And really up until probably the end of 2022, that's what I was doing after like 18 years. And then I thought, screw that, this has taken up a heck of a lot of time. And I thought, what's the one thing which I really enjoy out of all of this stuff doing the most? And ultimately it was podcasts because you get to hang out with some really cool people, you get to do collaborations, you get to form partnerships with people. Um, and it's just really good fun. So, yeah, 1st of January 2023, I decided, right, I'm just gonna double down on podcasts and make that my thing, and I'm gonna become antisocial and stop posting on social media.

Carl 2:42

I like that. I'm going to become antisocial. Wait a minute, you mean to tell me that social media is less than rewarding? Say it isn't so. This is a new thing. I'm joshing, of course. Yes, I know. And I think we all feel that we like we struggle with being uh almost like being a victim to it. It's like if we don't do it, then we feel guilty and it's almost like it's a necessary evil. So kudos to you for breaking free or finding out a way around it. And I'm gathering that as you stepped into the podcasting space, everything went perfect, it was seamless, you were an overnight success, right? Oh, massively.

Robin 3:18

No, not in the slightest, Carl. It like anything, it just takes time to percolate and to actually start to come to fruition. And you have to lay the foundations first and foremost. And I think there's a lot of people out there. I mean, I've been podcasting for a long time before that, but probably I not with as much intention and strategy as I've certainly got now. I've been on the podcast scene for probably about six years before I made this transition into making it much more focused attention. Yeah, but more recently, since becoming much more intentional about it, things have started to accelerate. I'm not gonna lie. But a lot of it comes down to just being acutely intentional. I think from a guesting perspective, certainly, there's a temptation to go out and literally guest on any podcast going. And I've realized that finding some alignment between the podcast which I guessed on is hugely important, making sure that the topic is there's some crossover or alignment there, making sure that the community and the people that we're speaking to, there's some alignment there as well. Most importantly though, Carl, finding people who are just really fun and engaging, like yourself, that you actually feel that you've got something in common with. Because there's nothing worse. I'm sure you've probably been there, or maybe you've even had some guests as well. And you start speaking to somebody, and then you're like, oh my god, this is this is so boring. Why did I get this person on here? Believe it or not, for my own podcast, there are two episodes which never made it to going live because just one guest was just so incredibly dull, and the other guest, his business was about happiness, and I don't know what had happened. I think his cat had died or something that morning, and he was like the antithesis

Intentional Guesting And Better Fits

Robin 4:50

to like his subject matters. I just I didn't have the heart to tell him, but it didn't make the cut, unfortunately. So, so yeah, the first step for me was always about being like hyper-intentional. That's the way, whether you're a guest or you run a podcast, I think you've got to really pinpoint exactly what your sweet spot is.

Carl 5:06

I think that's definitely key and and doing it with the right intention. And I think you're right, whether you're a guest or a host, you need to make sure that you're bringing the best of yourself forward, but you're bringing on the right guests. So if you're a host, you should be bringing on the right guests. And if you're a guest looking to get on shows, you should be looking at the shows that will provide the biggest impact. And you know what? It might take some time to get to some of those top-end shows just because of, you know, it's supply and demand, right? Or that type of idea of I can't be on a Wall Street Journal podcast yet because I'm just starting my guesting experience. Okay, but it's something to work towards, say over the a 12 to 18 month period. And again, if your messaging is strong, you might have that success anyhow. I want to touch on this though, because this is something that you said, and I wrote it down verbatim because I want you to,

Episode 67 And Surprise Revenue

Carl 5:55

you know, tell the story and the why behind it. You said podcasting became professional. So you had a podcast, and at some point, and I think you said it was around episode 67, podcasting became professional. What was it in your mind, or what was it at that time that made you go, wait a minute, there's a better way?

Robin 6:14

Yeah, with my own podcast, I didn't really have much strategy. I figured, like most people do, you just go, right, I'm gonna start a podcast. I think I've got something to say. And I set out stubbornly to get to a hundred episodes. Because as we know, the average podcast has something like seven episodes. And bearing in mind, you've got, you know, the JLD at you know, entrepreneurs on fire, we've got like 4,000 who are dragging the average up hugely. Like, so a vast number of podcasts, you know, don't make it because they just don't have enough episodes out. So I was like, right, I'm on a mission, I'm gonna do a hundred episodes. And I have to admit, I got to episode 67 and I I was pretty close to giving it up. It felt like I'd put so much effort into all of the production, and we did video-led podcasts, which, as you know, there's a cost for then twofold editing the audio, editing the videos, chopping up shorts, so there's the social media side of things, repurposing that content into blog articles. So we absolutely went to town with everything on the production side of it, and mostly all guest episodes. And yeah, I was gonna give up. Literally, in that same week, where I was getting to the end of my tether with my podcast, I got phone calls or emails from Google, from Microsoft, um, from one of their Excel partners to do a speaking engagement and also from an international pharmaceutical company. Three paid speaking engagements came through in that same week. They totaled about 16,000 pounds. The thing which galled me though was that they all said, and I don't know what it was about this particular episode, but obviously, I don't know, the iTunes gods had given it a little bit of a boost that week. But they all said that it was episode two that they had listened to, where I talk about growth mindset versus fixed mindset that inspired them to reach out and invite me to talk on that subject. Um, and that's not even really what I was known for. I just did a monologue and talked about like from my experience of it. So I'm glad I persevered. I think that was the main lesson which I got from that. But I also realized then I needed to be a little bit more strategic with my own podcast. And there are ways to monetize it, you know. I think initially my strategy was, well, I'll launch a podcast and I'll leverage that as a lead generator for my coaching practice. Has kind of happened, but again, not to the level or volume which I thought it might do, given the production level that we went to with the podcast. So I think there's a couple of sides to it. One is you do need to set goals, realistic goals for your podcast. You're not going to get immediate results, that's for sure. And with podcasting, you're likely to get surprise results that will just crop up on an ad hoc basis. And this is like the beauty of podcasts. They're a marketing asset which just sits out there ad infinitum. And actually, I remember guesting on the Google Partners podcast seven years ago. They only recorded 17 or 19 episodes, I think, and one of which was mine. And I still get inquiries from that one podcast seven years ago. So there is enormous power as a marketing asset within podcasts, but it's not predictable when those inquiries are going to come through. And I think the third side of it is then the commercial side of it. Like you can go to town and create like a diary of a CEO production level, like spending hundreds of thousands of pounds on each episode and getting these amazing guests in. But you also have to be realistic in around expectations of what you're going to get back out of it financially. And you've probably got better stats than I do, Carl, on which ones you would kind of call a success versus, you know, however you want to define that on downloads or money, or, you know, versus not as successful.

Rethinking Download Numbers

Carl 9:29

Yeah, for sure. But there is certainly, even without the numbers, there is a, and I'll talk a little bit about numbers, seeing as you mentioned it, uh, just give some ideas of numbers here. There is some power behind the podcast where you just don't know when somebody's going to come a knocking on your door. And I've had that happen. I've also, I've gotten clients from my podcast, partly because it's a podcast, both of them have been about communications and leadership, basically, in a certain fashion. But there is some power to it as a marketing tool. And that cannot be, I mean, if you're a speaker looking to get on stages, you should also be looking at being on podcasts or running your own podcast because you never know exactly, to your point, how many opportunities are going to present themselves. The numbers, as you can appreciate, Robin, are fairly low. You can be in the top 10 percentile as a podcast and have less than 40 downloads per episode. But that still means that you have 40 people who are engaging with that show. And I attune this to the speaking world because quite often speakers will say, Well, I want to speak on large stages, or individuals will say, I want to speak on podcasts, but they need at least 10,000 downloads or something like that. And I'll say, Okay, let's think about this realistically. Would you speak on a stage in front of a hundred people? I'll say, Oh, yeah, of course, of course I would. Any day, I'll do that. Conference, convention, I'll do a breakout room, I'll do a main stage presentation. Sure. Even if it's only 100 people, and 100 people is a nice number. Say, okay, if that room you were guaranteed had your ideal audience in it every single time you were speaking to them, would you continue to do it? And knowing that you're probably going to grow your room because the more you're speaking, them more people are going to come into the room. Yeah, yeah, sure, 100%. As soon as you say it's a podcast, they go, huh. Oh, I never thought of that. So to your point though, about the numbers, we look at the numbers in a I find in almost a based on things we've learned through television and radio, we look at those metrics and think that it's the same for podcasting. It's not. As a matter of fact, they're even better because you can tailor your message on your own show or as a guest to that specific audience. As you've indicated, though, it's a long game, not a short game. It does take time. There is a strategy. Monetization has a strategy unto itself. We're not going to do a deep dive on that today. Maybe that's another call down the line, but it is about being strategic and not just spinning the wheel and saying, What am I going to talk about this week? and put it out there and hope and pray that again the iTunes or Apple gods will shine down on you, or the YouTube gods will give you that, you know, extra 100 subscribers or whatever, just because it doesn't happen that way. And I like how you shared that. There's a doing it with an intention. Now you said it was around episode 100, if I'm not mistaken, is when you retooled the podcast. Is that right?

Relaunching With SEO And Hosting

Robin 12:14

Yeah. So once I'd had those sort of wins, I suppose you would call them through, you know, in the latter sort of episode 67 onwards, and we started to spot other sort of little wins happening as well in those further episodes as we refine that message. So, but I did get to episode 100. I remember going back through with my VA virtual assistant, just um looking at the organization and structure of it. And we started off actually, this is quite important, actually. We we originally launched the podcast on Anchor FM. So I don't know if you remember, it was a free app which you could launch your podcast on. But because it was free, and this is before it got bought out more recently, um, its reach wasn't as good as some of the other paid platforms. And by paid, it's not expensive. So we actually, part of this strategy, we switched a podcast from Anchor FM across to Podbean. And I think we pay £130 or something, £150 a year for the privilege of that. But automatically our reach just jumped, you know, almost overnight. But as part of that process of moving it over, we did two or three other things as well. So, first of all, I noticed that the ordering, the numbering of our podcast episodes, just it was all like a little bit cockahoot. So I we went through and just renumbered everything, restructured it. The second thing which I did is I went through and washed, cleaned all of the episode titles and descriptions, the calls to action, the links to our guest websites and things like that. Because over the course of two, you know, two and a half years that we've been running it, that data kind of starts to age and also Google changes. I think people underestimate the SEO ability of podcasts. So it's really important that you research the titles. And so we literally went through and re-titled every single episode of the podcast. So it's just a little bit more Google friendly, and then adjusted all the descriptions. And then the third thing which we did as well, and it was a friend of mine who actually recommended we did this, was like a relaunch. So you're always taught at the start when you launch a podcast, record and save up 10 episodes and then sort of launch them. So you've got that back catalogue and you can get the regular consistency. I hadn't done that at the start because I didn't know to do that. I just started recording content ad hoc and putting it out. So I thought, right, this is a good opportunity. We'll relaunch and call it season two, and we'll do 10 fresh episodes and we'll focus on, you know, then creating that regular cadence with the podcast. So those things alone led to us quadrupling the downloads that we were getting. So the numbers just went crazy. The other thing, as well, and this was kind of a bit of a side note which happened a little bit after that, was several friends of mine, as a part of the relaunch, again, we did several guest episodes, and people I got really excited about the relaunch, and we thought we were gonna hear more from you, Robin. And this isn't like my ego, and hopefully, I'm not a particularly like arrogant person. I I you know So I was like, Oh, right, okay. You so you want to hear more from me? And he was like, Well, yeah, because it's your podcast, that's who we tuned in to listen to. So we pivoted the strategy of it slightly. So we were doing a majority guest episode in the odd monologue for me, because I thought like put dropping the odd advertorial for the business, and we switched across into doing now one guest episode for every three monologues. And again, the engagement that we're getting, so the average number of podcast episodes somebody listens to before they inquire with us is seven episodes. We've tested and measured that. I when I see somebody puts in our application form, hey, we found you on your podcast, I'm like, how many episodes? I'm just curious, how many episodes do you listen to? And which ones did you like? And it seems to be they tend to gravitate, the ones that inquire at least gravitate more towards the monologues. And then we get guest episodes, and really it's nice just to mix it up. It's great for collaborating and creating partnerships and things like that. But yeah, the downloads have gone crazy since we did that, you know. And when we release an episode, again, we get 200 views in the first seven days of a podcast, or sorry, downloads of a podcast going live, which doesn't sound like much. I look at it as like we've just filled up, we've run an event and we filled a room with 200 people who are interested to hear the message, which you can't get that on many other platforms. And and I mentioned about the social media side of things, the currency of 200 downloads on a podcast, I don't know, if you could quantify it as like 10 or 20 or a thousand times getting 200 views on something like TikTok or Twitter or something like that. A podcast, because they people are there and it's very sticky, means that they're there's a much higher market sophistication when they sort of reach out to you.

Carl 16:28

I think because, too, just to go along with that, Robin, TikTok and Instagram, even though you can place a call to action in them, it's not the most call-to-action friendly space, right? It's check out this video I did, and you know, it's good for getting a little bit of traction, but it's almost like a it's fake, right? It's like I have a colleague, for example, who does very well on Facebook as a social media platform. He does very well. His community has over 30,000 people in it. He does a lot of great business from that. But if you are brand new and you think you're going to build out a 30,000-person Facebook community and it's going to get you the same traction it's gotten him over the last, I don't know, 15 years, you got another thing coming to you versus, say, being on a business platform like a LinkedIn, or, or like you say, looking at podcasting as a vehicle and recognizing that that virtual stage, that 200 downloads, and it would be the same effect, by the way, if it was 100 downloads, it would be the it would be exactly the same. But you've worked hard at it of getting those numbers up there and you've done it with a strategy. You just didn't wake up one morning and say, we're gonna just do something different just for fun. No, you had a strategy behind it. I like how you brought in how you fixed the titling because that's another thing that, as hosts, I don't think I didn't realize it up front. When you title your episode season two, episode four, milk and cookies, it doesn't have the traction it needs. Uh, so the SEO titling, SEO in your show notes. There's a reason why a lot of people are dropping the transcription now, and for no other reason other than SEO, it's because people learn differently. I have a colleague who looks at the transcription and pulls nuggets out of it so that when she's doing her newsletter, she can say, on the blank blank podcast, Robin Waite said this. And here's the link to the episode, by the way, but I want to just mention this. So she's using it as a valuable resource, which gives you a whole bunch of credit, gives her a whole bunch of credit for doing, you know, doing a little bit of research. But yeah, it's just uh amazing when you put a different hat on, right? When you think about it from a different perspective. So I think you've done it. So kudos to that. I want to talk about your experience

Guesting Like A Real Stage

Carl 18:42

as a guest because you're spending a lot of time now in the guesting space and you're recognizing the value in that. Was it a tricky pivot for you to get into the guesting space? Was there a mindset shift, or was, or was it just, you know what, I'm already doing the show, I may as well be guesting on shows as well. What was the thought behind that?

Robin 19:01

The thought process actually was straightforward because I mean I I speak on the stage a lot. So at other events, and again, I see podcasts as this is an event. I know it's just you and I talking, but there is an audience out there. There's always three sides to every triangle, right?

Carl 19:14

Thank you. I appreciate you saying it's a stage. I've been saying this for I don't know how many years. So thank you. Carry on. Yes, it's a stage, and by the way, thanks for being on the stage today.

Robin 19:22

So I align, like I think of podcasts in exactly the same way. And again, I've seen so many people. This is a slight side note, actually, but I've seen so many people come onto podcasts and they're eat their presentation changes, right? They become very wooden or or or the opposite of that. They're like, look at me, I'm so amazing. Aren't I the best guest? And you should come and buy my product. They become a walking advertori for themselves. One of the lessons I've learned is that I want to be congruent across all platforms, no matter where, so whether you're a client or whether I'm on a podcast or speaking from the stage or sat across the dinner table from you, you'll get the same Robin. And I think that's massively important. Not everybody's cup of tea, granted, but hopefully get on with most people. But there was something in your segue earlier on, which you mentioned about um around this concept of like when you're trying to grow a business, spending all of the time, energy, and effort like building your own audiences. But there are smart people out there who, luck or judgment, doesn't matter. They've managed to already build these audiences. And it makes sense that if you're struggling to build your own audience, but you're great at building partnerships and relationships with people, that if you can add enough value to their lives, that they'll probably invite you onto their podcast. So if you've only got an email list of a thousand people or 250 subscribers to your podcast or whatever on your YouTube channel, there's somebody out there, probably in your network, who's maybe got 10,000 YouTube subscribers or a thousand subscribers on their podcast, and they'd be happy to have you on there as a guest. So for me, that was like the moment of realization of like, I know lots of really cool people who already have these audiences where there's a bit of a crossover. And this is where we transitioned into that 1st of January 2023, where I'm like, right, no more social media. I'm not, I've spent 18 years trying to grow my audiences. And I'll oh, I pick up bits here and there, it's fine, but that's not going to be the sole thing I'm focused on. I mean,

Partnership-First Growth Over Social

Robin 21:06

it got to a point. This is really important, actually, Carl. I got to a point where I was spending maybe 25 to 30 hours a week on social media doing all the things, right? Whatever's in your head in the social media, I was doing because I that's how I've been told, you know, I used to run a marketing agency as well, so I I know about this stuff. Partnerships and podcasting takes maybe three to four hours a week. Which one has better results? Podcasting. So I was just gonna say, is it podcasting? Yeah, a fifth to a tenth of the time, and just far better results. So there's an example which I shared with you off air, actually. So from January the 1st, I spent the six months just solidly focusing on building partnerships, being hyper intentional. I literally wrote down a list of 10 people. I loved their content, like video or podcast, it didn't matter. I loved what they're about, I loved the events which they put on. They were just really cool down to earth people. I also felt at an identity level that You know, we had some affinity and like, you know, we could go down the pub and have a pint together, right? So I had that list and I thought, right, well, how am I gonna meet these people? Like, how am I gonna get into their world? Like, what do I have to do? Some were kind of I was in their outer networks, some a bit closer, some didn't know me at all. And so the first thing I thought is, well, the best way is put yourself in the same room as these people. We are so fooled in 2024 into thinking that, you know, yeah, you can run an online business. The internet's enabled this great global marketplace that you can play a part of. But meeting people, it's like when they say a picture paints a thousand words, meeting somebody looking into their white star eyes, shaking a hand, and taking a selfie with them, that's like sending a thousand DMs to somebody, right? Just in that one little moment. So I started putting myself in the room, same room as these ten people. Wherever they showed up online, I'd be there supporting them, sharing, re-posting and sharing their content. I would tag them into stuff if I thought it was useful. I would introduce them to potential guests for their podcast. So I was doing as much as I could to add as much value. And this is the really important bit. I did it because I liked them. They were just decent people. I didn't do it because necessarily I was going to end up getting anything out of it at the end of the day. A lot of people go into partnerships thinking, what's in it for you, what's in it for me, right? And actually, it should be solely about what's in it for Carl. Like in this instance, I'm here to make you look good. You've got a really loyal audience listening to this podcast. If I do a rubbish job of not add any value to this conversation, it's not great for your reputation. So I'm solidly about like how can I help my partners? Or how can I make them look good? Lo and behold, it rolled around to June. And so the first six months didn't enroll many clients. I just wound down social media, investing into partnerships. I had a call with one of Ali Abdaal. I don't know if you're familiar with him, but Ali Abdaal is a productivity YouTuber. He's got six million subscribers, very well known, especially in the UK, but worldwide as well. I got introduced to his team and I did a free coaching session for one of his team, Joe. And Joe said to me at the end of the session, oh my god, Robin, that's just like blown me away. It's so valuable. What can I do for you? And I said, Well, Joe,

The Ali Abdaal Breakthrough Story

Robin 24:08

I didn't do this because I wanted anything back. However, I know that Ali's recording two seasons in the next couple of weeks, and then he's traveling, and he does like 12 episodes per season and he records them all back to back. So it's like he's gonna have 24 guests in his studio in London. I said, Look, you're friends with Ali. I obviously have met Ali a couple of times. If by any chance one of those guests doesn't show up, do you think you could put in a good word? I'll drop a hat, I'll be super sub. I'll just get on a train, come down, record. Yeah, Robin, that's fine. I'll speak to Amber's podcast book. It transpired, I didn't know this. They were dating Joe and Amber, right? What are the chances of that? Okay, so convenient. Yeah, very convenient. Um, so that was on like a Monday or Tuesday or something. On the following Thursday, I get I get the call. Six o'clock in the evening, Robin. Guest has dropped out on Tuesday. Can we count on you? And I was like, 100%, absolutely no problem. Put the phone down, and I'm like, I don't know if I'm allowed to swear. Literally, I was like, shit. Because I had I had two other podcasts that I was guesting on, a client book that day. I had to do the school drop-off and pickup. My wife was working her way up in Manchester, and I'm like, I like all these logistics, right? Anyway, so I get on the train, record the episode. It got released in August 2023, so we're coming up for sort of 18 months now later. That one podcast with Ali has led to 3,000 leads and over 200,000 pounds worth of new business for my coaching practice. It was mind-blowing. Guess how many years it took me to get 3,000 leads before that?

Carl 25:34

I'm going to get oh 3,000 leads? I thought you were gonna say 3,000 episodes. No, 3,000 leads. 3,000 leads? Oh my goodness. Uh I'm gonna say it it hadn't happened at all. Four and a half years. Four and a half years, okay.

Robin 25:47

Four and a half years of social media and doing it the way all the gurus one hyper-intentional partnership and a podcast episode had the same impact, right? And it absolutely blew my mind the power of it. There is a caveat to this, because you can't just like rock up and go and get a tier one podcast like that. You know, part of it is like a bit of judgment, right time, right place, or you know, there's a lot which goes into it. But interestingly, that the same methodology around being intentional, putting yourself in the same room, adding value, has also got me booked my dream speaking gig for June next year. So not just podcasting, there's other ways that you can sort of leverage sort of partnerships and things like that as well. But again, that was like two years of investing into this relationship, adding value. I sponsored the event because it was just a great event. Like, why would I not want to support it? The guys run it great, and it opened up the conversation. And then, you know, we've done pod swaps now, they've booked me to speak at their event. So it's just that intentionality is a massive game changer.

Carl 26:46

And I think that when you come to the table with the right intention, then you're right. It does shift, not only does it shift the narrative, but it shifts where you can take this thing. And unfortunately, as I said, or as as you indicated actually earlier on, there are a number of shows that don't make it past episode seven or episode 10 or season one. They just stop. That's it, they're done. If you'd stopped after 67 and thrown in the towel, we wouldn't be having this conversation, number one, but you wouldn't have that story to share, and you wouldn't have the success that you can share that as well. So, congratulations for number one sticking with it. I think you and I are cut from a similar piece of cloth where it's it is about service, it's not about you know ego. Yes, and I come from a very ego-driven business. I work in broadcasting 25 years, and you knew the people that were driven by ego, right? And there were a lot of them, but it is about being of service, and it's something that I learned fairly early on in networking, or even taking a step beyond networking, I'll say business masterminding is how can I help you? Who do you need an introduction to? Who would be a great person to help you, or or how can I serve you? So when you're having conversations like that with people and it's selfless, it makes a huge difference. And I think it even strengthens the relationship. And again, this is now going beyond the podcast. This is just how do I make this happen? So I'll say kudos to you for doing that. Um, I want to give you the opportunity to, I could talk to you forever. Unfortunately, if we do that, I might run out of upload time on the hosting site.

Robin 28:18

I wonder what the Guinness World Record is for the longest ever podcast. There must be a Guinness World record for that, which is like, I don't know, 24 hours or 48 hours or something ridiculous.

Carl 28:26

There has to be something absolutely crazy along those lines. And was it done in one foul swoop or was it done in a or was it chopped up into a series of that would be the other thing, anyways? I want to give you the opportunity though

Book Giveaway Plus Community Takeaway

Carl 28:38

to talk about your recent book because I know that there's a lot of nuggets in there to share with our audience. So go ahead.

Robin 28:43

Well, that's a great segue, actually, because there's a the part of the reason why that episode that I did with Ali was so successful from my perspective, was because so originally what we were gonna do is I give books away anyway as part of my marketing strategy. So and also to add some value back into the world, because I do believe like good quality advice should ultimately be free and available to everybody. It's like one of the great things, again, the great thing about podcasting. But what Ali and I agreed to do is we were gonna do um 15 books and we were gonna both sign them and then we were gonna give them away at the end of the episode. I kid you not, when that episode dropped on YouTube, in the first five minutes of it going live, those 15 books were gone, right? And then but the inquiries just kept on rolling in. This is a point where I don't know whether I'm either stubborn or a bit stupid or just that I actually I really know what I'm doing. I just kept on sending the books out. So in that first, I think like two or three months after the episode, I physically signed and shipped 700 books. And Pauline down at the post office loved me because she got like 50 per book or something every time it one went out. So I'd just take a box of books down and her eyes lit up. It's great. But having that marketing asset, something at the end of a podcast that is of significant value, I think a lot of people miss a trick because I'll go, oh, just go and visit my website and then you'll like find some stuff. No, like again, deliver some like serious value at the end of it. So I already had the book, which was quite handy. It takes a while to write a book. It's not something, again, something you can do overnight. But so take your shot actually is a it's a story about a golf professional who's struggling in his business. He meets a golf um a business coach and then transforms his business and his life. Um, and it's told as a parable, but I won't obviously give any um story breakers, deal breakers at the end of it. But um, I'm offering a free copy to everybody who's listening, each one of your audience, Carl. So um at fearless.biz forward slash t-s for take your shot.

Carl 30:28

Oh wow. Very generous of you, Robin. Thank you so much. We'll make sure that that link is in the in the show notes for people to click on it and then go directly to it. And wow, uh, such value. And again, this is goes back to the integrity and doing things with purpose and doing things selfless selflessly. So great story too of getting those 700 uh books out there. I'm sorry, what was the name of the woman at the post office again? And uh yeah, we'll give Pauline shouts out. Yeah, okay, give Pauline a shout out because she'd love to have another box of books ready. Have another hundred or two hundred or five hundred books to send out, absolutely. From the show alone. So, Robin, thank you so much. It's been a great conversation. Before I turn you loose, though, I'll give you the final thought, my friend.

Robin 31:09

Uh, one of the things which I've learned over the last 18 months around like really diving headfirst into partnerships and podcast guesting is the value of like community. Um, I think again, this is a massively underestimated part of it. It goes back to something you said earlier on. Like, I think a lot of business owners have their own interests at heart. They're interested in like paying their own mortgage and putting food on the table. I get it, like we've all got to earn a living, right? But what I've noticed is there's real magic when you bring not just people together into a community, but then you bring two sets of communities together. And the more you can kind of get involved and add value to other communities, I think is just good stuff that seems to happen in the world. A lot of magic there.

Carl 31:49

Wow, phenomenal. And a great place to leave it. Yes, I agree. Community is huge. Maybe that's our next discussion. It's a conversation about community. Uh, Robin Waite, thank you so much for being my guest today. That's my pleasure. Thank you, Carl. And hey, thank you for being a part of the show today. So glad you could join us. Believe it or not, I can't work this magic by myself. So, thanks to my amazing team, our audio engineer Dom Carillo, our sonic writing genius Kenton Dobrowolski, and the person who works the arms, all of our arms actually, our project manager and my trusty assistant Julovell Tiongco, known to us here simply as July. If you like what you heard today, let us know. You can leave us a comment or review or even send us a voice note. And if you really liked it, we hope you'll share it with your friends and your colleagues. If you don't like what you heard today, well, please feel free to share with your enemies. And if you know of someone who would make a great guest on the show, let us know about it. You can get in touch with us by going to our show notes where all of our connection points are there, including the links to our website, LinkedIn, and Facebook as well. And if you're ready to be a guest on podcasts, or even start your own show, let's have a conversation. We'll show you the simplest way to get into the podcasting space and rock it. Because after all, we're Podcast Solutions Made Simple. Catch a game next time.