Why Specialization Is the Key to Podcast Growth with Nathan Yeung

Your podcast can be great and still disappear, and the reason usually isn’t your mic or your guest list. It’s trust, and trust is built through specialization, clarity, and consistent marketing that proves you’re worth a listener’s time.

We’re joined by Nathan Yeung, founder of Find Your Audience, a Canadian B2B marketing leader with deep experience in SEO, performance digital media, and B2B SaaS growth. Nathan walks us through why people often confuse B2B vs B2C marketing, where they truly differ, and why the core marketing approach stays the same even when the tactics change. From brand signals to positioning, he explains how being spread too thin quietly kills credibility, and why audiences rely on mental shortcuts to decide whether you’re “for real”.

Then we bring it straight back to podcast marketing and podcast promotion. Nathan shares what he sees podcasters skip most often: the post-recording workflow. Repurposing short form video, pulling strong hooks, and building a repeatable distribution system isn’t “extra”, it’s the bare minimum in a crowded space. We also get into where the industry may be headed next, including more in-person events, more community-led conversations, and a potential backlash as AI-generated podcasts become harder to spot.

If you want a clearer podcast growth strategy, stronger audience targeting, and marketing that actually builds momentum, hit play. Subscribe, share the episode with a friend, and leave a review so more creators can find it.

Connect with Nathan
LinkedIn: https: https://www.linkedin.com/in/yeungnathan/
Website: https://findyouraudience.online/
Instagram: https://www.instagram.com/fya.marketingbytes

Transcript

Carl 0:04

Welcome to Communication Connection Community, the Podcasters Podcast. This podcast takes a deep dive into modern-day communication strategies in the podcasting space. We chat with interesting people who make the podcasting and speaking spaces exciting and vibrant. We also dive into the podcasting community with news, updates, latest trends, and topics from this ever-evolving space. It's going to be one amazing ride. Let's dive into today's episode. One of the challenges we find comes up quite often in the podcasting space is getting the word out about the podcast. It should be pretty standard, pretty normal, pretty easy to do with the fact that we're already doing a lot of social media posting and email reach outs and such. But quite often podcasters struggle with getting the message out about the podcast. I always say the best way is word of mouth, but there are many different ways to do that. And our guest today is an expert when it comes to marketing. He works a lot specifically in the B2B space, but also has some insights in B2C as well. Nathan Yeung is the founder of Find Your Audience. He has over 10 years of experience in B2B marketing. He has worked with top Canadian companies like Constellation Software and Procom, and has been engaged by Shark Tank's Robert Herčivek. With 18 years of SEO experience and nine plus years as a performance digital media buyer, Nathan has driven growth for over 50 clients, particularly in B2B SaaS. He has also served as a guest lecturer at UC Berkeley and also St. John's University. He is a sought-after podcast guest now. We're so glad he's talking to us today about marketing, how it relates to business, but also how it relates to podcasting. Nathan, welcome to the podcast.

Nathan’s Path Into B2B

Nathan 1:51

Thanks for having me, Carl.

Carl 1:53

What led you to uh working in the B2B space? Give me a little bit of your chronological things that have happened in your life that led you to where you are right now.

Nathan 2:02

I have a weird background. So I went to school for marketing, but my first job was actually as a VP of finance. And then I was an operational consultant slash management consultant for four and a half years for um Angel Investors. So I found myself just doing B2B just straight out of school. You know, when I was a VP of finance, it's there was definitely not B2C work. Um, and then when I was an operational consultant, it was definitely all in B2B businesses. And um, you know, I will say I love doing B2C stuff as a marketer. You get so much more flexibility, it's so much more agile. You have the ability of doing really, really cool things. Um, in B2B, you don't necessarily always get that, especially in some of the financial industries where there's a lot of compliance and a lot of conservatism. So that's kind of where it was. And, you know, I think like many people, you kind of there's two walks of life. You kind of come out of school and you have a laser-pointed direction and you go towards it, and so therefore you do what you end up doing because you plan for it, or you end up specializing in the things you've kind of majorly fell into. And so I think that's kind of how I went. You know, I don't think I came out of school with that perspective, but you know, here I am now with a whole bunch of experience in B2B, and so therefore, probably makes more sense to continue being specialized in that area.

Carl 3:15

It's funny that you mentioned that too, because I remember when I started my business, and like everybody, when they start their business, they're successful within six months to a year, right? They're overnight success, making millions of dollars. That's the way that's the way business works, right? That was a bit of sarcasm. Uh hopefully. Hopefully, yeah. Just so the reaction was priceless. You're like, really? Where's this guy going with this?

Nathan 3:34

I was like, I was like, I'm not too sure.

B2B Vs B2C Marketing Truths

Carl 3:37

But I remember those early years in business. I was at a convention conference, rather, in Toronto, and it was with uh a guy who ran a business training company. So basically, he helped businesses be more successful. And I remember talking to one of the participants at this event, and he said, So, Carl, are you more into B2B or B2C? And I'm like, What the heck is he talking about? I didn't even know what that was. So, my ignorance as a younger business person, not even knowing the difference. Do you find in the marketing space too that sometimes the wires get crossed that people think that the marketing is the same for B2B to B2C?

Nathan 4:11

Or it's interesting you bring that up because it's it's a topic I sometimes touch on some other podcasts I've been on. And I think what I've recognized is there's a lot of people in the world where I think whatever you end up doing that just kinds of being your world, and therefore you don't really expand, and so therefore you have very limited views, and therefore you don't know what you don't know. And I think there is a general perspective that B2B and B2C are different. Now that is true, but I'm gonna say that's a little bit down the funnel true. Tactically, it's different, but the approach of marketing is not different. How you come up with those tactics is not different. The tactics tend to be different because the constraints of B2B and B2C are different, but you know, like the approach and how you analyze and evaluate and find opportunities, I think are exactly the same. So I caution people when they they generalize that. It's like, yes, B2B and B2C seem like they're very, very different, and tactically they are very different, but how you evaluate and how you figure out, you know, what you're going to be positioning yourself as your pricing and all that kind of stuff, all those things still remain fairly true across the two verticals.

Carl 5:19

But you did mention that the difference comes further down the funnel. So the fundamentals of marketing and even just doing the marketing itself. We'll talk about that a little later on. But doing the marketing, those principles tend to be the same until you get further down the funnel.

Nathan 5:34

Yeah. So what a end consumer feels or receives likely is very different, right? You know, like a B2B company isn't doing coupons inside of a grocery store, right? So it's how you receive that plan is very different on the B2C side. And again, the creativity you get on the B2C side is far more expansive than the one you get on the B2B side.

Specialization And Trust Signals

Carl 5:54

What are some of the challenges when you're working with clients that they're struggling with when it comes to their marketing? Is it they're not marketing enough? Is it is it design? Is it marketing to the wrong people or the wrong companies? What are some of the basic challenges that you've discovered?

Nathan 6:10

I think the number one challenge is really a systemic thing that you see in all businesses where they're just spread too thin. And I think the term specialization can be used on various different levels: specialization of the business, specialization of your operational flow, specialization of your marketing. And I find that almost every single company that I ever talked to, and if you actually frankly look at some of the most successful companies, they tend to always have very specialized approaches. And there's a reason for that. The reason is like companies kind of have this idea that, oh, if we do marketing, then we're gonna be seen. Well, that's not the point. The point of marketing is to drive impact and influence and to build trust. If you can't build trust, you can't get someone to trust that you actually deliver on a desired outcome. You can't do that when you spread yourself thin and you're not executing on those tactics very well, right? You can send out a holiday card, but if it looks like it's made from you know Microsoft Paint, it's not gonna feel like you're a credible organization, unless that's your creative angle. Like everything looks like it's from paint and it's a joke. So I I find like just right off the bat, it's specialization of how you go to market and the channels you choose of how you go to market is just a great example. Just the basic specialization of your positioning. The one example I always like to joke about is you never trust uh mechanic if he also is the chef at a ramen shop. It feels very uncomfortable.

Carl 7:33

And so it's a good analogy, though. I have to stop you right there. That's a really good analogy, right?

Nathan 7:38

Yeah, right. You know, like like how would you feel if you like you went to Mr. Lube, you got your oil changed, and then like four hours later you're heading to dinner, and the guy who's prepping your ramen is the guy who just changed your oil. Like, good for him for having two jobs, grinder, but there's a part where you go, I feel a little uncomfortable with this. And it's just we have a natural tendency that we inherently just trust people through a whole bunch of indirect signals. And one of those things is like, if you do too much, it's actually really hard for people to believe you are good at doing something.

Carl 8:10

It's funny because uh that's not what I thought you were gonna say about the analogy. I thought you were gonna say you you know you never trust a mechanic who has, you know, uh a hammer and a paintbrush, and that's the only tool they have in their kit. But I like the analogy of also, you know, they're also preparing your ramen at the end of the day, too. That's another good one. And you also mentioned about, you know, if you're sending out a greeting card, the first thing that came to mind was clip art. Yeah, from from you know, several years ago. Full disclosure, I've done that. And I think a lot of small business owners have done that when they they either didn't have the means or didn't feel they had the means to spruce up their marketing with even having a VA working for them five hours or even 10 hours a month just to help them through some of those processes. That was a realization to me, is that I thought that, and again, this is going back when I was still running a part-time business where it was just me, right? I didn't think I could afford a VA, thinking that I had to bring somebody on full-time, I'm it was going to be like a salary position. I guess it can be. But if you're a small business owner, there are you know people who will do fractional work for you, and they're more than happy to do that if they have the capacity and you know it's it's within the scheduling and it's a good fit. Is that also what you mean too by spreading yourself too thin where you feel you have to do, you have to do it all, or the person who also is your uh your assistant has to do all of the marking pieces? Is that kind of what you're what you're driving at?

Nathan 9:33

Spreading yourself thin and being specialized, like the term specialization has so many use cases. I feel like when people use it, it's too broad because really specialization has so many different benefits and so many different parts of life. Specialization in your ability to learn new things, specialization in the highest and best use of your time every single hour, specialization in how much it's easier for people to trust you, specialization in the fact that when you do that operationally, you're more efficient. Specialization as a general topic has benefits across the organization and in your personal life. And I think, you know, 100%, like we always spread ourselves thin. So I think uh I haven't mentioned it yet on this podcast. I'm I'm writing this book, and one of the things is we are just naturally overconfident individuals. Like that's one of the key themes of the book. And because we're overconfident, we have this grandiose idea that, oh, well, you know, I'm capable of learning all these things and doing it very well. Like, of course I am, right? But that's not actually the case. Like, very seldomly can we actually do a lot of good things. That's why an NHL player is not a doctor at the exact same time.

Carl 10:42

And I think that we're very grateful that they're not. Although, if it was a side gig and they could help their buddies as they're getting off the ice, I mean that might be very beneficial. But to your point, yeah, you're right. The specialization, and I'm glad you're mentioning this because this is something that as someone who runs a podcast agency that we've run up against, where people think they can do it all themselves. They say, Oh, my VA or somebody else on my team can do all of the editing, all of the background work, not realizing that things that we do on our end is above and beyond what most people see and hear, but they recognize the difference when they see and hear it, if that makes sense.

Nathan 11:20

Yeah. So another consumer psychology term, it's called the illusion of explanatory depth. Because we are overconfident individuals, we have cognitive dissonance. So we like to say we know things when we don't. So I will say, Well, of course I know what good creative is, and you'll go, What is good creative? You'll go, I know what a good podcast is, and you go, Well, what makes a good podcast? You'll go, I like that movie, and you go, What parts of that movie did you like?

Carl 11:43

And why were they good compared to other movies? It's even funnier if they say, I like that movie, and they haven't seen it, they've only seen the trailer, right? They say, Well, I haven't seen it yet, but you know, it looks like a good movie.

Nathan 11:55

A lot of times they they don't know those details, right? I think for my world and your world, it's it's exactly it's our profession. It's you know, do you really know what makes a good podcast? And for me, you know, a great example is like, do you really understand the difference between a $500 Fiverr or upwork logo versus something that you spend $10,000 to $15,000 on? There's a very clear difference on the creative execution. And a small detail, I'll say on this call, is for us when we do branding, every single image that we produce, we have a mood board where there's a very specific filter placed on all your images. So even if you use stock images, it still feels like your brand. People go, oh, that makes sense. It's like, yeah, but you would have never thought that. You would have never came up with that until I told you that.

Carl 12:36

Yeah, yeah, that's a very good point. And I like how you draw the example. And and I say, and again, as somebody who has played small in business, most of us do when we start, we don't have a lot of resources unless we're, you know, transitioning from being the CEO of a company and then we're getting into business at a completely different level. But most of us are starting out, you know, we've transitioned from a job where we have maybe a little bit of money to tight us over, but we're starting from scratch. It almost feels like we're starting a new career, starting from ground zero. We might have to go the fiver route. We might have to go the upwork route, but that shouldn't be where we stay. And we should definitely, when we're trying to get those 15, 20, 30, 40,000 and up clients, we can't be playing in a sandbox. We have to be playing in the sand. Where does sand come from? The beach. We have to be playing in a bigger sandpile, I guess is what I'm trying to say.

Nathan 13:24

Yeah. And I think again, that goes all the way back to the whole specialization thing where, again, going back to my consumer psychology, we are inherently lazy people. And I think one thing that people take for granted, because again, we're overconfident and we're lazy. So all these things, you know, it's a negative feedback loop of just bad decisions, but we forget how much small details, very small details, influence us because we do not inherently think about how much heuristics shortcut our actual judgment towards potential outcomes. And so I know that was a whole bunch of fancy words, but it was the heuristics are mental shortcuts where essentially we take a signal and we bypass critical thinking, we bypass all that and we come up with an outcome. And a great example, I always say this is do you know what trust is? People go, yes. I go, Oh, great, great. So would you ever go into a white van with free candy on the outside of the van? And they go, Well, no, I of course I wouldn't trust a stranger. I was like, okay, great. So when was the last time you took an Uber or Lyft? Right. And right most people go, I see where you're going with this. I was like, so you don't actually really know trust, but what you do have is a whole bunch of heuristics that your brain has already made the shortcut to, which has allowed you to trust Uber and Lyft, whether or not it was logical. And another good example of that is if I told you right now, if you got in a car accident with Uber or Lyft, there may or may not be a possibility you will actually be protected by insurance. Do you trust Lyft and Uber right now? And they go, Oh, yeah. But the benefit of Uber and Lyft outweigh what your logical brain actually cares about, and you care about your outcomes more.

Podcast Marketing Workflows That Matter

Carl 15:00

Wow. Wow. And again, I appreciate the deep dive into this. And yeah, some big words, but the examples I think are are definitely crystal clear for that. I want to transition the conversation though into podcasting because a lot of what you're talking about, some of the things that you're saying are also things that we've run up against with clients, but then also with other individuals who want to come into the podcasting space. They need some support, they need some help. The one piece that's missing is the marketing piece. And I want to get your take too, because you've guested on over 40 shows, you know, embracing it. You're very generous in sharing this information with people. What are some of the gaffas that you've noticed, some of the hiccups that you've noticed with some of the other shows, without being you know specific to the shows, but other hosts or other shows that you've been on when it comes to their marketing or when it comes to their what they're doing with their shelf?

Nathan 15:52

I think um, you know, there's standard procedures for repurposing assets that I think any podcast host or anyone who's aspiring to be a podcast host should do. You know, we're creating a video right now. There are standard assets that should be created from this. You're creating content, you're creating value right now. And so I think just understanding that when you create your podcast, you're gonna have to use your podcast as a marketing asset, and you need to because you are in a very, very crowded space. So you inherently have to do what you consider as the bare minimum. And every business has that, and podcasting is definitely one of them. If you're not doing the bare minimum, I can guarantee you you're not gonna stand out. So that's one challenge. So it's not just about the podcasting, is do you have the workflows post-podcast to actually market your podcast? Um, you know, we were Carl, we were talking offline before that, but you know, you're right, podcast is a business within a business. You have to operate it like a business, which means it has to have marketing like a business. Now, again, we're skipping over the the one point we've hit on, you know, a hundred times already. You're gonna specialize. You know, I like God forbid, if I started a podcast right now with the grand category of marketing, it would go nowhere. Marketing connected, marketing unmatched, marketing, whatever you want to call it. The title of it is not going to really do anything for anyone because there's probably going to be 300 of them already. And there's gonna be a whole bunch of people, as again, have trust, reviews, a listener base, and 30,000 shorts already out there. So, why would someone, you know, you got to think about it. You're taking time away from someone. Again, going back to a restaurant analogy, you got to recognize you're taking someone's precious time out of their day. Why are they gonna risk it on you? You gotta think about that. Why is someone gonna risk their uphill walks in 30 minutes in the morning or you know, while they're on the train to go to their job to listen to you? Right. And you got to really think about what's the edge. And that edge that you have when you have very little marketing dollars is being hyper specific to solving their problems. And so if you're talking to, hey, I'm a marketing podcast speaking to people who are entering their careers right out of university that are looking to be a project manager or a product manager. Now I'm speaking to a very specific person and I'm speaking to a very specific demographic. And so therefore, they know.

Carl 18:10

I think the only time that simply using the moniker marketing would have worked in the podcasting space was 2002, when podcasts were just getting started, when there were no podcasts, and yeah, hey, you're the first one there for marketing. Perfect. You can structure it and do whatever you want. But to your point, it is or it has become a very niche medium, and that's one of the benefits of it, is because you can be niche, you don't have to cast a wide net to get tens of thousands or hundreds of thousands of listeners. You can cast a very narrow net, get the audience, your ideal audience in front of you all the time, and have bigger results because you have niche, because you have focused on who it is that you want to talk to. That I think is number one is knowing who it is that you're speaking to.

Nathan 18:58

100%. And that's a very natural progression of any business or category or industry. You'll see this in everywhere. As something matures, this is the natural evolution, is being a niche or a niche.

Carl 19:14

One of the challenges that I find that podcasters have is, and you've already touched on it a little bit, is it's almost like they're not marketing enough. And in some cases, they're not marketing at all. They post their episodes, maybe they do an Instagram reel, maybe they do a Facebook post, and that's it. How much should we be repurposing, or how much should we be marketing in general? Uh the show, the episodes, how how much of that should be happening?

Nathan 19:41

Um, if you have the time, I would say as much as possible. Again, I'm I'm thinking about it in the sense that you have limited dollars. We live in a society where attention spans are so small. Shorts do play a critical role in marketing your business. And hopefully, from the podcast, you have some amazing hooks and shorts that are going to be enticing and and they play a major role in getting distribution. If you get a five to 15 second sound bite from a video that's quite enticing and it does well and it creates engagement, you know, look, that that might grab you five to 10 listeners. What does that mean to you? Well, it's five to 10 listeners. If five of them like you and they tell someone else that's a network, you know, the whole thing is you're trying to build a network so that people trust you, so people know that they're making that decision to listen to you in whatever part of their day. And the more you do that, the more likely you can actually expand your topics and expand your listener base, right? Again, I go back to the consumer psychology thing that I have, which is, you know, there's three things uh that came in that book, which trust, laziness, and overconfidence. You have to build trust. That's all we're doing here, right? So everything you have to do is to build trust. And the moment you do that is the moment you can start expanding your audience.

Where Marketing And Podcasts Go Next

Carl 20:53

From a podcasting perspective, but even from a business perspective, let me ask you this question. Where do you see marketing? I know it's a very broad term, but where do we see marketing going? Certainly in the podcasting space. I know we've seen an uptick in video, we're seeing more as a short form content. But in your experience, where do you see the the trend or where do you see things headed, say in the next year or two? If you have a crystal ball. If you don't, that's okay. You're your best interpretation.

Nathan 21:21

So I have a strong opinion as to where I think sales are gonna go in the next like sales enablement and sales, like SDR and outbound activities. Like, I think that's gonna go to shit in the next two years. I think outbound is gonna disappear. I think phone calls, mail, on all email are are gonna go to nowhere because now personalization will be inauthentic. I think marketing will also meet the same fate, but I don't think it's gonna be as bad because naturally speaking, there is no resources behind marketing. Like marketing and asset is just purely distribution of a content piece versus an SDR sending out an email. So I don't think we're gonna see that as bad, but the only reason why it's not as bad is because marketing. Marketing has the ability to have frequency. We can force an ad on someone. You can't force a phone call or email into someone. I do think authentic connections will grow. So I think marketing in terms of the landscape, uh, I've recommended to almost all my clients that events will probably double or triple size in the next two to four years. That's my assumption. That's my advice to a lot of people. And if you were to ask me about podcasts, um, here's actually what I think podcasts are going to evolve. Podcasts are going to need to evolve because I think it needs to evolve to the point where people can think it's authentic. I can almost guarantee you, there's probably going to be a period of time, I'm going to say likely in the next year, where podcasts will be artificially intelligenced and therefore no longer authentic and then be distributed. And there's going to be a lot of distaste from that in the market. And if I were to guess, I think podcasts would evolve to not just, you know, I think there are podcasts that already do this, but I think more group community focused podcasts where it's not a one-to-one and it's not a single individual. It's going to be multiple people. Because in those instances, now you're reaching a part of AI where it's like it's not there yet. So if you started doing a podcast where you invite six to seven experts in the same call and it's a group think conversation, I don't know when AI will get there. It will, but it's too far where I think most people think it's genuine, and that's what our people are craving for, right? People craved a podcast because it was a it's kind of like the more authentic user-generated version of radio in a specific area, right? So people want a real person. Someone it's someone who's not a celebrity, someone who's not a someone on a radio station or broadcaster, they want a real person. I would see podcasts going as where more group settings, um, because then people will feel like you're inside of a conversation, you can tell it's organic, you know it's real, um, and and you'll you'll feel comfortable listening to that. Um, I think people will get very uncomfortable trying to listen to potentially fake AI stuff, and there's going to be some backlash from that in terms of user behavior.

Carl 24:01

It's funny you mentioned that too, because we're already seeing AI generated hosts, we're seeing AI generated guests. And I know there's been a pushback. And again, it's a very small survey sampling, I guess you could say, but within one of the communities that I'm a part of, the question was asked: would you host or would you participate in an AI-generated show? And about 90% of participants said, absolutely not. Like it's it loses the authenticity. I want to know I'm speaking to a human, all things like that. But I think there's some definite benefits to having AI in the space. I think it's a great nurturing tool. It's a great research tool. I think there are some other things that I I don't even know if they are, but some things that AI will be able to help us with. But I agree that the human connection or the, as you say, the community, and maybe even community beyond, just as you said, beyond on the show, one of the things that we're noticing is community in the sense of it's not just what you do during the show, it's what you do after the show. It's the green room conversations, it's the bonus content, it's the community, it's the meetups, it's the and I just want to say it's ironic how you mentioned the in-person events exploding again because, and maybe it's because we spent so much time not so many years ago, you know, basically shackled to our houses that now there's this need and this want and this desire to get out, but it's also the human connection that even the most introverted person I think craves it.

Nathan 25:26

Yeah, and you know, I'm a I'm a big person, also, I'm a big believer of like core frameworks. And I think, like everything, we will overshoot, right? So I think we've overshot digital, right? We've tried to do digital, digital, digital, and that's why now it's like it's reverting to the mean where it's just like, okay, let's go back to human. And I think human experiences such as events will likely explode. So I'll give you a good example. There's a SaaS conference called Collision and Elevate in Toronto. It's like, you know, 5,000, 10,000 people. It's so big that you know, the general gist I get from a lot of people is I can't build connection. So my guess is what's gonna happen is some of these great conferences that are about 500 people are gonna explode up to 1,500, 2,000 people, and then they're gonna overshoot, right? Because it's gonna be like you've lost the point of this conference, which is actually to have intimate connections. So, you know, I expect this to overshoot, then it's gonna come back. And then, you know, sooner or later it'll it'll meet a balance again between digital and events. But I think it's on the verge of going back towards like a heavy, heavy event focus. So I think next one or two years for marketing, especially in a podcast. You think about creating a podcast, why do you have to do it here? You can create a podcast at a conference. How many people can you interview in a conference, right? Lots, a lot, right? I was at SaaS North and I was a keynote there, and I got interviewed on a podcast, just you know, ad hockley, like right then and there. So, you know, it's a great place also for create content, too. So um, it's a great way for you to get your name out, it's a great way for you to tell people about what you're doing. So there's so many different um, you know, things that could benefit a podcast host from going to events as well.

How To Connect And Final Thoughts

Carl 27:01

Fantastic insights on that. And yes, I agree. And I do know some individuals that leverage live events to create that podcast content, they'll do it once or twice a year, and they'll have content for the full year just by creating content from a conference experience. So great insights. How can people get a hold of you? What's the best way for people to connect and learn more about your work?

Nathan 27:21

Yeah, honestly, um, just going to my website, which is www.findyouraudience.online, and or you can go to LinkedIn and and likely find me. I do know there is a, I'm gonna say this, another Nathan Yeung who quote unquote is a marketer, but I can tell you right now, if you look at my name and it's not my face, because I have 300,000 pictures of me everywhere, that's the one you want to look for. Not the random software engineer who's also a marketer.

Carl 27:45

Not the not the doppelganger by name only, I guess is what is what you're saying. Uh Nathan, we'll make sure those links are in the show notes anyway, so people click on the right links and go to the right place. So really appreciate you taking the time to chat with us today. Before I turn you loose, though, I'll give you the final thought.

Nathan 28:02

Uh, final thought. Yeah. You know what? We've talked about it. I'll nail it down at the end of this as into the coffin. Um, specialization. Man, man, oh man, did I ever ignore that while I was growing up? I regret it. I do. I really think I was a poster boy of overconfidence. You know what? I also blame the teachers. I wish I had a teacher who explained to me why specialization was so important on all those different facets. Because I think when you say specialization and you just go, you need to specialize, it's too generic. You have to tell people why it's better, and you have to explain that on a technical perspective, not just on this broad, like this is what you should do. So I partly blame the teachers or the mentors that gave it to me because they didn't actually explain it in granular detail. And I wish I did specialize earlier. I may sound like I have specialized, but truthfully, if you look at my background, I have not. In the last seven years, I have in BDB SaaS, but you know, as growing up, even in my technical skill sets, I was not hypothetically a specialist. Am I pretty decent at my job across multiple things? Yes. But do I think my life would have been easier and would I've been afforded better opportunities if I was specialized? Absolutely.

Carl 29:14

So, message here, specialization, specialization, specialization. And after you've done that, then you can do something else. Or specialization.

Nathan 29:25

No, you can do something else afterwards, but you gotta be known first.

Carl 29:28

I love it. Nathan Yeung, I think we'll leave it right there. Thank you so much for being my guest today.

Team Thanks And Listener Requests

Nathan 29:33

Thank you.

Carl 29:34

And hey, thank you for being a part of the show today. So glad you could join us. Believe it or not, I can't work this magic by myself. So thanks to my amazing team, our audio engineer Dom Carillo, our sonic writing genius Kenton Dobrowolski, and the person who works the arms. All of our arms actually, our project manager and my trusty assistant, Julovell Tiongco, known to us here simply as July. If you like what you heard today, let us know. It includes a comment or review or even just a voice note. And if you really liked it, we hope you'll share it with your friends and your colleagues. If you don't like what you heard today, well, please feel free to share it with your enemies. And if you know someone who would make a great guest on the show, let us know about it. You can get in touch with us by going to our show notes where all of our connecting points are there, including the links to our website, LinkedIn, and Facebook as well. And if you're ready to be a guest on podcasting, or even start your own show, let's have a conversation. We'll show you the simplest way to get into the podcasting space and rock it. Because after all, we're Podcasting Solutions Made Simple. Catch you game next time.